BUILT DIFFERENT
Bloke is for the modern Aussie bloke - honest, grounded, and proud of where he comes from. What started as a podcast has grown into a beer, a brand, and a community built around respect, loyalty, and showing up. No fluff, just quality gear, proper footy chat, and the kind of culture you actually want to be part of.
WHAT WE'RE ABOUT
Bloke started as an idea: tell better stories in sport.
Today, it's a beer brand, a podcast, a platform - and a voice for everyday legends who put in, on and off the field.
Founded by Denan Kemp, Bloke is about backing each other, calling it how it is, and building something real.
More Than a Brand. It’s a Community.
Rated 4.9/5 on Spotify (6K+ Ratings) and 4.8/5 on Apple Podcasts (2K+ Ratings) - because people don’t just listen, they believe in what we’re building.
Cosmo T.
Awesome Show
Love the show! Just great rugby league chat. Love the addition of Hammy and the wit and humour that he brings.
Dan F.
The Best!
Original listener dating back to the very beginning. Kempy changed Australian sports media forever. Outstanding human, measured and fair takes, and does everything he can to better the sport. The original OG ❤️
Rob J.
Great Stuff
Look forward to every poddy and also get a hell of a laugh out of it. All the guys input is great and makes my day at work pass by a whole lot faster with a lot of laughs.
The Latest Bloke Merch
Built for comfort, word with price, and designed for everyday legends.
WHY SPONSORS CHOOSE BLOKE
We work with brands that align with our values. Podcast listeners are highly engaged - and they listen with intent. That makes your message land better, last longer, and lead to real outcomes.